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What is the difference between a nofollow and dofollow link?
A dofollow link allows search engines to follow the link and pass on SEO value or 'link juice' to the linked page, which can contribute to its search engine ranking. In contrast, a nofollow link contains an attribute that tells search engines not to follow the link or pass any SEO value. Nofollow links are commonly used for paid advertisements or user-generated content to prevent spam and preserve link integrity.
A dofollow link allows search engines to follow the link and pass on SEO value or 'link juice' to the linked page, which can contribute to its search engine ranking. In contrast, a nofollow link contains an attribute that tells search engines not to follow the link or pass any SEO value. Nofollow links are commonly used for paid advertisements or user-generated content to prevent spam and preserve link integrity.